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Editorial Placements
Behind the Scenes:
The Art of Editorial Placements
An editorial placement is an advertisement space that you can purchase inside a magazine, newspaper, website, or other specialized publication. It is similar to any other advertisement space on publications, except the content of the placement is an actual article.
Through editorial placement, you can tap on the network of influential websites, and you can even convince other bloggers, writers, influencers, and readers to get to know you. When you take time to create editorial placements, you can let readers know about what you can offer, boost your brand image, show your expertise, and generate positive associations about your company.
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