Social media has permeated our lives, not only changing the way that we communicate but also how we how we discover & research the products and services that we buy. We are constantly connected, often times through the smartphones in our pockets, allowing us to connect through social media and consume content on the go. In today’s competitive online environment, awareness often begins with content that has been promoted or shared on social platforms, and the referrals of today are happening online using social media & social sharing, where people instantly tap into the collective knowledge of their social sphere for advice and recommendations.
